We believe “the human factor” is the decisive difference between average and extraordinary business results.

Everything has,
and will change.

The questions are:
Will we acknowledge that?
Will we stay relevant?
Will we transform?

When circumstances are changing, we must adapt. But adapting to change is one thing: To transform is a totally “different animal”.

That’s why the cocoon becoming a butterfly continuously is a clear, telling and powerful analogy. We are the same being, yet transformed into something new and even more mesmerizing.

More powerful. More efficient. More valuable. More sustainable.

The Muunnos Company supports and helps our customers to transform by increasing, cultivating and optimizing everything human about the business.

It’s a key point for us that both the people and the business grow significantly from working with us.

TRANSFORM
STAY RELEVANT

TRANSFORMATION
– the philosophy

What it is
and how it works.

How does an acorn become an oak?
How does a caterpillar become a butterfly?
How does an ordinary child become president?
How does “just another company” become the greatest of them all?

They grow by the 4 principles of transformation.

The principles of transformation has proven very, very powerful. Transformation, opposite change, comes with no criticism but with a strong ambition to create significant growth.

To some change and transformation are the same. But they are not. To change is only about adapting to outside stimuli and conditions, which means we wait to act until forced to.

To transform means to impact and influence proactively. To create the inputs that moves the market, moves people, moves sales and moves the culture. Transformation is about finding the small insights and actions that makes us harvest significant results.

gennembrud.nu supports and helps our customers to transform.

TRANSFORMATION
the craft

THE 4 PRINCIPLES OF TRANSFORMATION

To identify the decisive “small” insights and convert them into significant results, we utilize the 4 principles of transformation. The 4 principles must be seen as a roadmap or a blueprint that secures a solid, efficient and professional process.

A roadmap is used as an important tool to navigate in the actual landscape. Therefor a roadmap, the 4 principles of transformation, must be precise and accurate. It must reflect reality. The 4 principles are a strategic tool into which we feed accurate data. Where do we precisely start and where do we exactly want to go?

The 4 principles are utilized via and in corporation with people. This translates into that we always team up with the relevant and qualified employees. The relevant leaders, salesreps., back-office personnel and so on.

Then we work our way through the 4 principles which while implemented are divided into 9 transformations. The principles are:

Thoughts (The mind-set that fits the task at hand best)
Words (The strongest possible communication in that context)
Emotions (To build the proper engagement and enrolment to succeed)
Actions (The plan that gets us to the right destination)

gennembrud.nu offers the craftmanship of reading and navigating “the transformational roadmap” and by that ensuring we jointly reach the goal.

Click on the principles here and learn much more.

TRANSFORMATION BEATS CHANGE EVERY SINGLE TIME. OFTEN WHAT IT TAKES TO TRANSFORM IS WAY LESS. Christian Campbell

Testimonials

Read more about how others has successfully transformed.

Mikkel Steenberg - Zealand

Hartmanns

Kenneth Kristensen - Centralrøgeriet

Jacob Houmølle - Hartmanns

ALL TESTIMONIALS

Christian Campbell

Founder

Trusted Transformation Authority
& Business Provocateur. Business Therapist.

Christian Campbell is the author of the controversial bestseller: “Business Unusual, How Success wins over Failure”.

Christian is both recognized and respected for his courage, thorough preparation and his uncompromising ability to cause the agreed things to happen. Things who are happening in such a way that they benefit both the company and the people who work in it.

Since 2004, he has helped companies such as: Dell, Schneider Electric, GSK (GlaxoSmithCline), Konica Minolta, Philip Morris, EY (Ernst & Young), Berlingske Media, IF Forsikring, Sydbank, Design Eyewear Group, Synoptik and Telemecanique Sensors.

Public bodies such as: the Danish Agency for Agriculture, Næstved Municipality, Herning Municipality, Ikast-Brabrand Municipality, Greve Municipality, Tårnby Municipality, Høje Taastrup Municipality, KMD and the Capital Region of Denmark have also drawn on Christian’s expertise.

The Media often turns to Christian when it comes to challenging our business-minds, as well as creating the results that many find challenging – to cause things to happen.

Not infrequently, Christian gives lectures. exampels could be Tivoli’s business club, Landbrugsmediernes Vækstmesse, Nordisk Film, Acubiz, MBK and others.

Expertise
Christian Campbell is a trained psychotherapist. His specialty is to combine relevant psychology and traditional business with each other, and by that create tangible and relevant results. Christian is often recognized for his ability to analyze people and situations accurately, as well as his unsurpassed ability to convey messages.

Personally
Christian thrives best when he works with challenges that are so ambitious that they: “Makes me a little dizzy”. He constantly seeks to create groundbreaking breakthroughs, no matter how impossible the environment may seem to be.