It seems like Apple have forgotten the 3 most important arguments why you and I should buy Apple-products:
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- Easy to use
- Funktionel
- And saves us time
What can we learn from this?
Apples success-formula is simplification and emotions but now they are back on the fiasco-formula they already have proven not working for them by painting us a more complex and average tech business picture.
Apple in the “Steve Jobs 2.0 is back version” were a marketing monster. We didn’t have to choose what to buy, Apple already decided that by having ONE iPhone, ONE iPod, ONE Apple TV – we just had to lean into the hype and let our emotions make a buying decision.
Now we must THINK. Now we must choose. Now the hype is dead?
Big, strong and slow?
Apple still have a tremendous financial muscle but as we have seen again and again; wits beats power. Are the Apple products just as “great” as in the Steve Jobs days? Yes, they are! But Apple has now left their own success-formula and that might be the first step away from their own greatness. We are as customers no longer part of the “WE” called the “Apple family”, that provided us a personal image – no, we are buying products competing with one another produced by the same company.
That is bad timing, but time will show how Apple deals with this.
So how can you beat Apple?
We can take over the world as being the business giving our customers:
- Easy to use
- Funktionel
- And saves us time
It is not about “the product”, it’s about being the marketing monster providing the hype we all can lean into and enjoy the ride.
Have a wonderful week.
DA 
EN